digital & social media strategy,
adops & analysis
digital strategy advisor and consultant, researching, planning and running campaigns through social media and search.
services
hridoy digital can offer a range of services, typically working with clients to customise contracts to fit needs.
Some clients prefer to work on a monthly retainer basis and receive ongoing campaign advice, content reviews, or monthly data analyses. Others prefer to contract hridoy for a full campaign or partnership.
-
Improving digital and social media skills, confidence and software options through needs assessments, retainer agreements and training programs.
Deliverables would include analysis reports, presentations, direct recommendations; and can be as minimal as weekly mentoring calls.
-
Research can cover identifying who clients need to reach and engage with via development, direction, and analysis of audiences via a range of tools (e.g. Brandwatch, GWI, Meltwater, Statista) to determine content, channel and creative preferences.
Strategy services include taking existing research and audience understanding to develop, review or direct all campaign planning elements from creative to channel prioritisation.
Data analysis involves review and understanding of campaign data and context to build a picture of existing activities and how they can be improved.
Deliverables would include audience profile presentations, creative and campaign briefs, strategy documentation and presentations, and regular/end-of-campaign analysis, reporting and recommendations.
-
Launching, monitoring and optimising paid and organic campaigns on Facebook, Google, Instagram, LinkedIn, Outbrain, TikTok, Twitter.
Deliverables would include (beyond loading onto platforms) targeting criteria and budget optimisation recommendations, creative recommendations and briefs, and regular/end-of-campaign analysis, reporting and recommendations.
examples of work
-
![]()
Digital Capability Assessment of a Top PR Agency
Digital + Social Media Advice and Consultancy
-
![]()
Understanding and Targeting Niche Audiences on Social Media for a Health Tech Firm.
Research + Strategy + Data Analysis
-
![]()
Google Ads for Cancer Patients with Lifestyle Advice
Campaign + Tactic Launch and Maintenance
experience
A non-exhaustive list of verticals hridoy has experience with, agencies partnering/partnered with, and some organisations who are/have been clients:
Industry verticals
Charity and Public Good, Community Development and Organising, Creative Services, Digital Health, Ecommerce, eSports, Fast Moving Consumer Goods, Gaming, Health Tech, Life Sciences and Pharmaceuticals.
Agency partnerships
Small boutique agencies to large networks, including Aurora Healthcare PR, BBH, Clash Digital, Havas, Langland, Lucid Group, The Lucre Group, Porter Novelli and Publicis Groupe.
Organisations
Start-ups and ideas to multinational health organisations, including AstraZeneca, Boehringer Ingelheim, Girl Effect, GSK, Janssen, Kidney Research UK, Roche and the WHO.
get in touch, let’s work together!
sayeed@hridoy.digital