Digital Capability Assessment of a Top PR Agency

Written By Sayeed Anwar

ASK: Review the agency's capabilities in digital as a strategic plan was being developed.

ACTIVATION: Interviewed key staff against specific criteria, researching, analysing and presenting their current position and future direction to senior management.

DELIVERABLES: Presentations and reports delivered covered current digital capability, overview of omnichannel marketing, digital skills gap analysis and trends analysis.

RESULTS:

1 FTE hired and responsible for growth of digital, social and SEO focussed capabilities within agency, direct emails from C-Suite complementing effectiveness of project, growth of digital into individual agency capability in <2 months.

Client Description*: Sectors: FMCG // Direct work with agency // UK-based agency.

Sayeed Anwar
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