Understanding and Targeting Niche Audiences on Social Media for a Health Tech Firm.

Research + Strategy + Data Analysis
Written By Sayeed Anwar

ASK: Provide data-led insight into niche buyer audiences for a tech brand, and help develop its paid social media strategy.

ACTIVATION: Identify buyers, develop audience listening panels, review and provide strategic, actionable insight on audiences with design and strategy direction.

DELIVERABLES: Audience listening presentation containing3 specific “archetypes” of buyers with their online media consumption habits and preferences, paid social media strategy, creative brief.

RESULTS:

Personas/Archetypes used for targeting beyond pilot campaign, industry-exceeding engagement rates on paid social content, all customers reached with pilot budget, agency conducting long-term (12-month) content production.

Client Description*: Sectors: Health-Tech // Via digital/creative agency // UK-based agency

Sayeed Anwar
Previous

Paid Social Media Campaign for Health Symptom Relief
Next

Digital Capability Assessment of a Top PR Agency